Project Details

NEW ROAD HOTEL,

WHITECHAPEL

New Road Hotel

A Boutique Landmark in East London
Where Industrial Heritage Meets Contemporary Elegance
A Former Textile Factory Reimagined into a Chic Urban Retreat
East London Hospitality Redefined in Whitechapel’s Vibrant Heart

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Dream

In the culturally rich quarter of Whitechapel, New Road Hotel was conceived as more than a place to stay—it was envisioned as a lifestyle destination. This distinguished 80-room boutique hotel blends the raw spirit of New York’s industrial past with the elegance of modern British hospitality. Inspired by the building’s storied legacy as a switches house and textile factory, the dream was to celebrate authenticity while crafting a bold new chapter for East London luxury accommodation.

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Design

Designed by the acclaimed Synthesis Architecture, the hotel’s interiors retain original exposed brickwork, soaring industrial windows, and a palette that pays homage to its working-class roots. Natural light pours into carefully curated spaces that include a cutting-edge fitness studio, a stylish games zone, a serene library, and the signature Marco Pierre White Chophouse. The design ethos—raw, refined, and resolutely original—delivers a guest experience both immersive and inspirational.

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Deliver

Brought to life by the expertise of CMT Construction, New Road Hotel now stands as a testament to adaptive reuse and refined construction. By preserving structural integrity while introducing contemporary luxury, the project has redefined what boutique hospitality means in East London. Every detail—from bespoke furnishings to the communal social hubs—contributes to an atmosphere of understated sophistication. A landmark of past and present, New Road Hotel is where history truly meets modern luxury.